User Clustering in Online Advertising via Topic Models.
Sahin Cem GeyikAli DasdanKuang-Chih LeePublished in: CoRR (2015)
Keyphrases
- online advertising
- topic models
- topic modeling
- display advertising
- topic discovery
- latent dirichlet allocation
- long tail
- user behavior
- user experience
- text mining
- clustering algorithm
- behavioral targeting
- probabilistic latent semantic analysis
- latent variables
- text documents
- latent topics
- probabilistic model
- end users
- latent topic models
- user preferences
- k means
- document clustering
- co occurrence
- generative model
- web search
- text retrieval
- relevance model
- bag of words
- recommender systems
- contextual advertising
- pairwise
- advertising campaigns
- machine learning
- user profiles