Data Mining and Causal Modeling of Customer Behaviors.
Louis Anthony Cox Jr.Published in: Telecommun. Syst. (2002)
Keyphrases
- data mining
- customer transactions
- customer relationship management
- direct marketing
- customer segmentation
- knowledge discovery
- electronic commerce
- churn prediction
- human behavior
- data mining applications
- association rules
- customer data
- web intelligence
- data mining techniques
- neural network
- data mining problems
- data mining methods
- pattern mining
- data mining algorithms
- association rule mining
- rough sets
- real world
- machine learning
- customer satisfaction
- computer science
- mining association rules
- text mining
- customer behavior
- data analysis
- data sets
- data warehouse
- behavior analysis
- previously unknown
- fraud detection
- web mining
- cluster analysis