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The Evaluation Study of Customer Satisfaction Based on Gray - AHP Method for B2C Electronic-Commerce Enterprise.
Minghe Wang
Peide Liu
Guoli Ou
Published in:
IMECS (2007)
Keyphrases
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electronic commerce
service quality
customer satisfaction
ahp method
small and medium sized enterprises
agent technology
core competence
agent mediated
evaluation method
online shopping
factors affecting
business transactions