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E-WOM from e-commerce websites and social media: Which will consumers adopt?
Qiang Yan
Shuang Wu
Lingli Wang
Pengfei Wu
Hejie Chen
Guohong Wei
Published in:
Electron. Commer. Res. Appl. (2016)
Keyphrases
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consumer behavior
social media
social networking sites
online shopping
social networking
website
user generated content
social networks
user generated
product reviews
social interaction
online social networks
marketing strategies
information sources
service quality