Peer and Social Influence on Opinion Expression.
Kurt NeuwirthEdward FrederickPublished in: Commun. Res. (2004)
Keyphrases
- social influence
- viral marketing
- social interaction
- social networks
- social relationships
- social psychology
- user preferences
- sentiment analysis
- online communities
- network structure
- social relations
- technology adoption
- influence propagation
- power law distribution
- online social
- collaborative learning
- technology acceptance
- user interface
- data analysis