Why Do They Return Help? Examining the Motives of Reciprocity in Online Communities.
Hua YeAtreyi KankanhalliYuanyue FengPublished in: PACIS (2010)
Keyphrases
- online communities
- social networks
- content analysis
- social media
- online social networks
- social networking
- social influence
- online learning communities
- interaction analysis
- virtual communities
- community members
- greater degree
- social communities
- social activities
- online social
- information diffusion
- image classification
- computer vision