Actionable Social Media Competitive Analytics For Understanding Customer Experiences.
Wu HeXin TianYong ChenDazhi ChongPublished in: J. Comput. Inf. Syst. (2016)
Keyphrases
- social media
- big data
- case study
- user participation
- competitive environment
- social networking
- social networks
- marketing strategies
- data analysis
- electronic commerce
- data mining
- learning analytics
- business intelligence
- online social networks
- visual analytics
- customer behavior
- social media sites
- neural network
- database