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Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase.

Jung-Kuei HsiehSushant KumarYun-Chia TangGuan-Zhen Huang
Published in: Electron. Commer. Res. Appl. (2023)
Keyphrases
  • human interaction
  • social media
  • learning phase
  • neural network
  • socio technical
  • preprocessing phase
  • database
  • social networks
  • human behavior
  • human users
  • social influence
  • human factors