Just-in-time contextual advertising.

Aris Anagnostopoulos Andrei Z. Broder Evgeniy Gabrilovich Vanja Josifovski Lance Riedel

Published in: CIKM (2007)

Keyphrases

contextual advertising
online advertising
keyword extraction
short text
keywords
website
web pages
search advertising
user behavior
sponsored search
data sets
search engine
clustering algorithm
digital libraries
image retrieval