Product Updates: Attracting New Consumers Versus Alienating Existing Ones.
Jens FördererArmin HeinzlPublished in: MKWI (2018)
Keyphrases
- product information
- life cycle
- consumer behavior
- consumer reviews
- product design
- knowledge base
- online product reviews
- purchase decision
- decision making
- internet shopping
- production planning
- competitive environment
- product quality
- positive or negative
- shopping behavior
- pricing strategies
- product line
- database
- online shopping
- relational databases
- data structure
- case study
- data sets