Privacy-preserving Targeted Advertising Scheme for IPTV using the Cloud.
Leyli Javid KhayatiErkay SavasBerkant UstaogluCengiz ÖrencikPublished in: SECRYPT (2012)
Keyphrases
- privacy preserving
- targeted advertising
- horizontally partitioned data
- privacy preserving data mining
- privacy preservation
- vertically partitioned data
- data privacy
- preserving privacy
- private information
- multi party
- privacy preserving association rule mining
- private data
- cloud computing
- sensitive information
- horizontally partitioned
- privacy requirements
- privacy protection
- scalar product
- service providers
- sensitive data
- homomorphic encryption
- privacy sensitive
- naive bayesian classification
- partitioned data
- privacy preserving classification
- personal data
- privacy guarantees
- data management
- record linkage