Selection of logistics mode for business to customer e-commerce based on AHP and DEA.
Shuming XuPublished in: ICAL (2012)
Keyphrases
- electronic business
- electronic commerce
- data envelopment analysis
- electronic markets
- supply chain management
- logistics industry
- business models
- customer service
- evaluation method
- linear programming
- multi criteria
- customer satisfaction
- decision makers
- dea models
- online stores
- information systems
- business processes
- small and medium sized enterprises
- decision making
- customer behavior
- pairwise comparison
- analytic hierarchy process
- direct marketing
- supply chain
- customer relationship management
- service quality