ComSoc Marketing Programs and Information Technology.

Xuemin Sherman Shen Fambirai Takawira Rose Qingyang Hu

Published in: IEEE Commun. Mag. (2022)

Keyphrases

information technology
information systems
data mining
social media
computer programs
website
long term
business managers
automatic programming
consumer behavior
decision making
programming language
knowledge management
researchers and practitioners
return on investment