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When and Why Do People Want Ad Targeting Explanations? Evidence from a Four-Week, Mixed-Methods Field Study.
Hao-Ping Hank Lee
Jacob Logas
Stephanie Yang
Zhouyu Li
Natã M. Barbosa
Yang Wang
Sauvik Das
Published in:
SP (2023)
Keyphrases
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preprocessing
significant improvement
empirical studies
machine learning
computational cost
qualitative and quantitative
data sets
genetic algorithm
high dimensional data
theoretical framework
quantitative methods