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Combining RFM model and clustering techniques for customer value analysis of a company selling online.
Rachid Ait Daoud
Abdellah Amine
Belaid Bouikhalene
Rachid Lbibb
Published in:
AICCSA (2015)
Keyphrases
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probabilistic model
computational model
high level
clustering algorithm
empirical data
clustering method
case study
real time
prior knowledge
k means
input data
em algorithm
image segmentation
mathematical model
statistical model
conceptual model
fuzzy clustering