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Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective.

Bo YangYue HuXusen ChengYing BaoWenjing Chen
Published in: Electron. Commer. Res. (2023)
Keyphrases
  • factors affecting
  • viewpoint
  • mathematical model
  • probabilistic model
  • website
  • objective function
  • neural network
  • search algorithm
  • dynamic programming
  • theoretical analysis
  • factors influencing