Factors Affecting the Business Performance of Firms Utilizing Social Media.
Celeste See-Pui NgPublished in: PACIS (2013)
Keyphrases
- factors affecting
- social media
- competitive advantage
- big data
- information systems
- financial information
- key factors
- technological innovation
- factors influencing
- competitive environment
- crisis management
- information technology
- internet enabled
- business models
- trading partners
- business innovation
- small and medium sized enterprises
- business processes
- knowledge management
- social networks
- social networking
- enterprise systems
- data mining
- decision making
- business process
- business activities
- financial services
- case study
- success stories
- perceived usefulness
- business intelligence
- user generated content
- financial data
- strategic decisions
- electronic commerce
- online marketing
- relationship management
- supply chain management
- business applications
- social media data
- business partners
- data analysis
- mobile learning