An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country.
Litinthong KimixayCheng LiuXiangdong LiuPublished in: ICMSS (2019)
Keyphrases
- behavioral intention
- developing countries
- perceived usefulness
- online environment
- mobile services
- attitudes toward
- instant messaging
- privacy concerns
- factors that affect
- consumer behavior
- electronic mail
- independent variables
- social influence
- technology adoption
- distance learning
- internet advertising
- cost benefit
- marketing strategies
- online shopping
- marketing campaigns
- email messages
- spam filtering
- enron email
- purchase behavior
- online consumer
- empirically tested
- online shoppers
- factors affecting
- information and communication technologies
- website
- developed countries
- online course
- anti spam
- online learning
- e government
- information systems
- technology acceptance
- online advertising
- social interaction
- mobile learning
- social media
- information technology
- search engine