On Internal Marketing in Education Service Management of Tertiary Institutions.
Cuichun WangGuofa ChenYifan WangPublished in: LISS (1) (2011)
Keyphrases
- service management
- educational institutions
- e learning
- information technology
- service delivery
- network management
- information and communication technologies
- context awareness
- learning management systems
- data mining
- decision making
- higher education
- web based learning
- distance learning
- end to end
- learning experience
- electronic commerce
- learning objects