Improving Customer Relationship Management Through Business Intelligence.
Meliha HandzicKürsad ÖzlenNermina DurmicPublished in: J. Inf. Knowl. Manag. (2014)
Keyphrases
- business intelligence
- customer relationship management
- data mining
- business decisions
- data warehousing
- data warehouse
- data mining applications
- competitive advantage
- data analysis
- knowledge management
- business information
- knowledge discovery
- relationship management
- decision support
- data mining technology
- sql server
- decision making
- data integration
- microsoft office
- end users
- case study
- on line analytical processing
- online analytical processing
- information retrieval
- databases
- decision support system
- business users
- enterprise data