Influence maximization in social networks with user attitude modification.
Songsong LiYuqing ZhuDeying LiDonghyun KimHuan MaHejiao HuangPublished in: ICC (2014)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- diffusion model
- online social networks
- social network analysis
- diffusion models
- network structure
- social networking
- influence propagation
- link prediction
- user interaction
- micro blogging
- social interaction
- website
- user model
- information flow
- information overload
- community structure
- social network data
- social graph
- user preferences
- objective function