Trust on Personalised Electronic Commerce.
Covadonga GijónFernando Fernández-BonillaJuan Jose Cuadrado-GallegoLuis UseroPublished in: IDEAS (2023)
Keyphrases
- electronic commerce
- electronic transactions
- electronic marketplaces
- brokerage services
- online banking
- trust model
- mobile commerce
- business models
- agent mediated
- transaction cost economics
- automated negotiation
- small and medium sized enterprises
- reputation systems
- tourism industry
- cooperative
- service quality
- context aware
- business transactions
- electronic business
- negotiating agents
- reputation mechanisms
- web based systems
- agent technology