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Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention.
Olga Ivanova
Michael Scholz
Verena Dorner
Published in:
Wirtschaftsinformatik (2013)
Keyphrases
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purchase intention
online stores
online shopping
positive and negative
customer satisfaction
product quality
website
collaborative filtering
recommendation systems
service providers
positive or negative
survey data