Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption.

Bram Foubert Els Gijsbrechts

Published in: Mark. Sci. (2016)

Keyphrases

high tech
customer support
technological innovation
e government
service quality
service providers
service oriented
customer satisfaction
information systems
information technology
end users
mobile services
web services
management system
information services
service discovery