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Expert Blogs and Consumer Perceptions of Competing Brands.
Xueming Luo
Bin Gu
Jie Zhang
Chee Wei Phang
Published in:
MIS Q. (2017)
Keyphrases
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social networks
social media
website
expert knowledge
expert systems
data sets
electronic commerce
human experts
user generated content
positively correlated
blog entries
neural network
genetic algorithm
social networking sites