Joint optimization of bid and budget allocation in sponsored search.
Weinan ZhangYing ZhangBin GaoYong YuXiaojie YuanTie-Yan LiuPublished in: KDD (2012)
Keyphrases
- joint optimization
- sponsored search
- search engine
- online advertising
- sponsored search auctions
- click prediction
- sparse representation
- sponsored search advertising
- click through rate
- user experience
- search behavior
- budget constraints
- click models
- contextual advertising
- user behavior
- pattern recognition
- machine learning
- data sets
- end users
- data analysis
- multiscale