Research on the Influence of Airline Service Factors on Purchase Intention: Based on Emotional Perspective.
Donghui HeWei LeBenhai GuoHongjuan YinPublished in: ICMSS (2019)
Keyphrases
- purchase intention
- online stores
- online shopping
- survey data
- service quality
- personality traits
- structural equation modeling
- prior studies
- service providers
- organizational culture
- customer satisfaction
- web services
- product quality
- virtual communities
- website
- call center
- factors affecting
- social factors
- factors that affect
- software engineering
- case study
- artificial intelligence