Driving marketing agility in the digital age.
Neil Chueh-An LeeGloria H. W. LiuPublished in: PACIS (2022)
Keyphrases
- data mining
- supply chain
- customer relationship management
- website
- social media
- competitive advantage
- decision making
- software systems
- marketing strategies
- long term
- predictive modeling
- consumer behavior
- database marketing
- autonomous driving
- business process
- direct marketing
- internet marketing
- systems development
- data sets
- case study
- intelligent vehicles
- information systems
- social networks
- neural network