Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content.
Jeffrey ParsonsKatherine GallagherK. Dale FosterPublished in: HICSS (2000)
Keyphrases
- web content
- attitudes toward
- website
- web pages
- web users
- statistically significant
- web documents
- web data
- web resources
- user generated
- web technologies
- web information
- computer technology
- college students
- social media
- semantic browsing
- gender differences
- rss feeds
- web usage mining
- web browsing
- web based instruction
- electronic word of mouth
- social networks
- computer assisted language learning
- survey instrument