Proactive management of customer relationship quality: an empirical investigation of mobile phone companies.
Catalin C. DinulescuLucian L. VisinescuVictor R. PrybutokPublished in: J. Decis. Syst. (2018)
Keyphrases
- mobile phone
- mobile devices
- smart phones
- mobile users
- customer relationship management
- high quality
- mobile learning
- customer data
- mobile technologies
- mobile applications
- cellular phone
- potential customers
- customer behavior
- market segments
- mobile phone users
- marketing strategies
- competitive advantage
- supply chain management
- service quality
- decision making