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In-store consumer behavior: How mobile recommendation agents influence usage intentions, product purchases, and store preferences.
Tobias Kowatsch
Wolfgang Maass
Published in:
Comput. Hum. Behav. (2010)
Keyphrases
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consumer behavior
multi agent systems
purchasing behavior
decision making
user preferences
software agents
personalized recommendation
multi agent
mobile devices
online shopping
collaborative filtering
intelligent agents
mobile agents