How Product Harm Recalls Affect Customer Brand Equality and Trust and Customer Perceived Value.
Lung-Far HsiehPing Chuan LeePublished in: ACIIDS (2) (2014)
Keyphrases
- internet shopping
- customer requirements
- factors influencing
- customer satisfaction
- customer base
- customer service
- product information
- electronic commerce
- customer relationship management
- customer demand
- online retailers
- customer preferences
- purchase intention
- customer support
- consumer behavior
- potential customers
- online stores
- marketing campaigns
- product design
- trust model
- service quality
- customer behavior
- marketing strategies
- brand image