Strategies for Coping with Targeted Advertising on Social Media to Alleviate Technostress at an Individual Level.

Yu-Ting Su Chih-Yuan Chou

Published in: PACIS (2023)

Keyphrases

individual level
targeted advertising
social media
big data
group level
macro level
cash flow
social networking sites
social media platforms
social media data
social networking
social networks
data sets
user generated content
switching costs
search strategies
neural network