A semantic transfer approach to keyword suggestion for search engine advertising.
Jin ZhangJilong ZhangGuoqing ChenPublished in: Electron. Commer. Res. (2023)
Keyphrases
- search engine
- keywords
- keyword search
- search queries
- pay per click
- search advertising
- semantic information
- web search
- semantic relationships
- natural language
- sponsored search
- semantic search
- web search engines
- semantic network
- sponsored search auctions
- sponsored search advertising
- information retrieval
- wordnet
- website
- semantic annotation
- knowledge transfer
- user queries
- semantic web
- domain specific
- data mining
- query logs
- relevant documents
- online advertising
- web information
- semantic description
- internet search engines
- web pages