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Online and mobile customer behaviour: a critical evaluation of Grounded Theory studies.

Aikaterini C. ValviConstantinos C. FrangosChristos C. Frangos
Published in: Behav. Inf. Technol. (2013)
Keyphrases
  • grounded theory
  • theoretical models
  • mobile devices
  • online learning
  • mobile phone
  • mobile learning
  • data mining and knowledge discovery
  • factors influencing
  • status quo
  • statistically significant