Gamification: A New Paradigm for Online User Engagement.

Atreyi Kankanhalli Mahdieh Taher Huseyin Cavusoglu Seung-Hyun Kim

Published in: ICIS (2012)

Keyphrases

user engagement
user experience
online learning
online advertising
real time
user behavior
hidden markov models
end users
cross cultural
computer vision
decision making
clustering algorithm
mobile robot
serious games
game design
online environment