Between-Page Banner Advertising (BePBA) on the Web: A Solution Where Usability and Advertising Meet.
Jantawan NoiwanThawatchai PiyawatAnthony F. NorcioPublished in: WebNet (2001)
Keyphrases
- website
- web pages
- online advertising
- user experience
- semantic web
- web applications
- web usability
- contextual advertising
- web documents
- web graph
- internet marketing
- user behavior
- page content
- optimal solution
- web browsing
- display advertising
- advertising campaigns
- social networking websites
- google search
- topic distillation
- web design
- user centered
- log files
- web users
- linked data
- information sources
- end users
- metadata