Improving ad relevance in sponsored search.

Dustin Hillard Stefan Schroedl Eren Manavoglu Hema Raghavan Chris Leggetter

Published in: WSDM (2010)

Keyphrases

sponsored search
search engine
click prediction
online advertising
click through rate
user experience
click models
search behavior
user clicks
sponsored search auctions
contextual advertising
web search
query expansion