Brand loyalty in enterprise microblogs: Influence of community commitment, IT habit, and participation.
Hong ZhangKem Z. K. ZhangMatthew K. O. LeeFeng FengPublished in: Inf. Technol. People (2015)
Keyphrases
- online communities
- information diffusion
- open source software development
- competitive advantage
- social media
- social influence
- information management
- open source software
- business processes
- content analysis
- decision making
- knowledge resources
- online learning communities
- social networking
- social networks
- web communities
- data mining