Customer Behavior Modeling under Several Decision-Making Processes by using EM Algorithm.
Takeshi KurosawaKen NishimatsuMotoi IwashitaAkiya InouePublished in: ICE-B (2007)
Keyphrases
- em algorithm
- customer behavior
- expectation maximization
- decision making
- maximum likelihood
- mixture model
- gaussian mixture model
- parameter estimation
- maximum likelihood estimation
- generative model
- expectation maximisation
- likelihood function
- customer data
- maximum a posteriori
- incomplete data
- gaussian mixture
- mixture modeling
- density estimation
- data mining
- unsupervised learning
- support systems
- historical data
- random variables
- credit card
- customer service
- transactional data
- model selection
- model based clustering
- probabilistic model
- finite mixture model
- clustering algorithm
- data sets
- penalized likelihood