The Mediated Effect of Social Presence on Social Commerce WOM Behavior.
Carolina HerrandoJulio Jiménez MartínezMaría José Martín De HoyosPublished in: Inf. (2021)
Keyphrases
- social presence
- social networking sites
- behavior patterns
- instant messaging
- consumer behavior
- positive effects
- social commerce
- product reviews
- computer mediated communication
- computer mediated
- online learning
- business models
- social interaction
- social learning
- collaborative learning
- user interface
- databases
- distance learning
- computer supported collaborative learning
- communication tools
- cloud computing
- data management