Competitive Analytics of Multi-channel Advertising and Consumer Inertia.

Yiyi Li Ying Xie Eric Zheng

Published in: AMCIS (2015)

Keyphrases

multi channel
consumer behavior
internet advertising
anti aliasing
single channel
learning analytics
search advertising
data management
data mining
business intelligence
data analysis
online advertising
online shopping
mac protocol
competitive market
data broadcast
channel assignment