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Monitoring Brand Performance Based on Household Panel Indicators Using a Fuzzy Rank-based Oreste Methodology.
Tolga Kaya
Published in:
J. Multiple Valued Log. Soft Comput. (2018)
Keyphrases
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fuzzy logic
fuzzy sets
monitoring system
fuzzy numbers
fuzzy set theory
genetic algorithm
decision support
soft computing
search engine
multi agent systems
expert systems
fuzzy rules
early warning
fuzzy membership functions