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An investigation of how the Australian brewing industry influence consumers on Twitter.
Torgeir Aleti
Paul Harrigan
Marc Cheong
Will Turner
Published in:
Australas. J. Inf. Syst. (2016)
Keyphrases
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information diffusion
social media
case study
social networks
decision making
twitter users
online social networks
information overload
viral marketing
market segments
polarity classification
micro blogging
social media data
emerging topics