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Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework.
Yanwu Yang
Bernard J. Jansen
Yinghui Yang
Xunhua Guo
Daniel Zeng
Published in:
CoRR (2022)
Keyphrases
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computational framework
sponsored search advertising
purchase behavior
computational model
search advertising
search engine
internet search engines
budget constraints
keywords
auction mechanisms
information retrieval
sponsored search