Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility.
Wen-Hai ChihKai-Yu WangLi-Chun HsuSu-Chen HuangPublished in: Cyberpsychology Behav. Soc. Netw. (2013)
Keyphrases
- electronic word of mouth
- online reviews
- positive or negative
- positive effects
- positive and negative
- online discussion forums
- social presence
- sentiment analysis
- opinion mining
- sentence level
- attitudes toward
- sentiment classification
- purchase intention
- social interaction
- prior studies
- perceived usefulness
- discussion forums
- information systems
- machine learning
- user satisfaction
- social network sites
- text classification
- knowledge management