Mining micro-influencers from social media posts.
Simone LeonardiDiego MontiGiuseppe RizzoMaurizio MorisioPublished in: SAC (2020)
Keyphrases
- social media
- viral marketing
- social networks
- knowledge discovery
- online communities
- data mining
- big data
- user generated content
- online social networks
- web mining
- mining algorithm
- social web
- itemsets
- social influence
- sequential patterns
- social interaction
- association rule mining
- social networking
- information retrieval
- text mining
- information diffusion
- social context
- crisis management