Rare Query Expansion Through Generative Adversarial Networks in Search Advertising.
Mu-Chu LeeBin GaoRuofei ZhangPublished in: KDD (2018)
Keyphrases
- query expansion
- search advertising
- information retrieval systems
- retrieval effectiveness
- information retrieval
- language model
- pseudo relevance feedback
- relevant documents
- text retrieval
- relevance feedback
- query terms
- retrieval model
- generative model
- user behavior
- online advertising
- retrieved documents
- search engine
- text summarization
- natural language processing
- search logs
- internet search engines
- click prediction
- machine learning