Online Social Advertising via Influential Endorsers.

Yung-Ming Li Yi-Lin Lee Nine-Jun Lien

Published in: Int. J. Electron. Commer. (2012)

Keyphrases

online social
social networks
online social networks
social influence
information propagation
social media
viral marketing
online advertising
instant messaging
user generated content
online communities
social networking sites
data mining
email
online learning
network analysis