How to Make Loyal Fans in Virtual Communities: Evidence from the Facebook Fan Pages of Smartphones.
Li-Chun HsuPublished in: J. Theor. Appl. Electron. Commer. Res. (2019)
Keyphrases
- virtual communities
- social networks
- website
- mobile devices
- trust management
- social media
- search engine
- information sharing
- online social networks
- situated learning
- virtual world
- web pages
- trust and reputation systems
- social networking
- online communities
- social aspects
- mobile applications
- critical mass
- influential bloggers
- social interaction
- access control
- social networking sites
- case study